Rick is a healthcare leader, visionary and entrepreneur with a passion for reducing the cost of healthcare delivery with novel solutions that challenge the established inequities between provider, patient and supplier. Rick has successfully launched, grown and sold businesses that achieve this with novel technology, service, supply chain and product design solutions. Many in the healthcare industry have come to rely on Rick for perspectives and solutions that look beyond status quo and create real, measurable results that reduce costs while simultaneously improve the quality of care.

Tim is an accomplished business leader and successful financial operator in a large number of healthcare related businesses. Tim’s commitment to driving aggressive business growth based on solid, strategic financial leadership makes him a financial leader and advisor who is rarely limited to the finance side of the businesses he works with. Tim insists on objective, evidence-based decision-making and uniquely combines financial acumen with business vision and a strong understanding of organizational culture and structure. This experience has made Tim being a key member of the Alliance Healthcare Partners and led him to be named the 2010 Private Company CFO of the Year in Arizona by the Financial Executives Institute.

Lars is a corporate communications executive with 30 years experience in branding, marketing, communication and public affairs from academia, consulting and executive leadership. Lars’ strength is turning organizations towards a value-driven, strategic marketing perspective and has worked with and for a multitude of healthcare cost containment companies. He publishes his visions for transition to a more value-focused healthcare system in several healthcare journals and advises healthcare and technology companies on branding, strategic marketing, public affairs, and sales management. Lars has a PhD in marketing.

Bryan Gendron has over 20 years’ experience in the medical device industry, where he excels in sales leadership, technology education and corporate relations.

Executive Leader with a demonstrated history of working in the hospital & health care industry. Strong Passion, and professionally skilled in Operations Management, Medical Devices, Physician Relations, Strategic Sourcing, and Healthcare Management.